24/11/2017 by Aria Sankhyaadi 0 Comments
Reviving The Ancient Fermentation Method
Eric Kayser in Indonesia
In Indonesia, Eric Kayser opened his first outlet in Plaza Senayan on 2014. Until today, he already had 4 outlets, including outlets in France Embassy, Lippo Mall Puri, and Gandaria City. In here, European bread is not a mainstream market as we are used to eating the softer Asian bread. To make it worse, we had even fewer outlets that serve proper European bread. Of course, educating the market who already had its own belief on the ideal texture of bread is quite challenging, even for Eric Kayser.
If you’re not familiar with European bread, you may opt for their viennoiserie (commonly known as danish pastry) products. Plain Croissant, Pain Au Raisin, and Almond Croissant are perfect starters, because even though we already familiar with viennoiserie products, it’s surpringly rare to see outlets outside hotels that serve proper one. With its flaky and crunchy outer layer, the inside of a croissant has to stay soft and moist. For the authentic French taste and texture, the use of 100% butter is definitely mandatory.
The next step would be to try their favorite bread lines such as Garlic Cheese, Rustic Cheese or Garlic Bread. To meet the demand of Indonesian who’s deeply in love with sweet, it’s no wonder that Eric Kayser’s cakes such as Éclair Coffee Gold, Lemon Tart, Sacher became visitors’ favorites. Eric Kayser is known for showing no compromise when it comes to bread and pastry, however Eric Kayser deliberately offers more heavier food menus than in any other countries, as requested by Indonesians. Surprisingly, the foods here were made seriously, unlike any bakeries that offer food menus just for the sake of having food menus on the list. At least, that’s our impression from their new menus such Poulet Roti, Barramundi en Papilote, and especially, Ham and Cheese Quiche.
If you’ve tried European bread and think that it’s not for you, give yourself one more chance by trying Eric Kayser’s. To reach even wider audience, Eric Kayser is planning to open up Maison Kayser, Eric Kayser’s more affordable sister brand that will be present in some of the leading malls in Jakarta.