Coffee Shop at Home

KitchenAid is all set to bring the coffee shop experience into Indonesian homes with Craft Coffee portfolio: Siphon Coffee Brewer, Pour-Over Coffee Maker, Cold Brew Maker, Precision Coffee Maker, Manual Espresso Maker and Burr Grinder. The new line of products were introduced on Saturday, April 29th 2017 in Tanamera Cuisine along with some guest stars such as Adi Taroepratjeka, Ronald Prasanto, Catherine Sumitri, Sandra Olga and Jiewa Vieri.

“Our product designers spent the past few years extracting lessons from some of the most time-tested and barista-approved brewing methods for craft coffee,” said Kevin Tjandra, an avid coffee lover, café owner, also happens to be the General Manager of PT Mega Sukses Jaya, the authorized sole distributor of KitchenAid in Indonesia.

“Our approach is to take the classic, proven coffee brewing methods and remove some of the uncertainty, so coffee lovers can make a barista-quality cup at home. We’re automating some of the processes that normally leave room for human error. Good coffee is becoming prevalent today, much like craft beer. And what you’re seeing is that once people are exposed to craft coffee, there’s no turning back,” warned Kevin.