42nd Foodex Japan 2017

The General Association Act Personal Instinct Institution Institute and four other organizations held the largest Asian products and drinks exhibition in Asia "Foodex Japan 2017” March 7-10 2017, at Makuhari Messe, Chiba City, Tokyo, Japan. As the 42nd event, Foodex Japan featured 3.282 companies, and 3.879 booths which attracted F&B and trading companies from over 80 countries and regions. 

Approximately more than 77,000 visitors including food service industries, distributors, trading companies, etc. attended the exhibition. This year's keyword is UNESCO Globalization of Japanese culture such as “Waka” (Japanese poetry, usually painted on objects), “Kanpai” (you know this one) and “Otsumami” (snacks for beer and alcohol) which became intangible cultural heritage.

On this special occasion, Passion Media has an opportunity to attend the FOODEX Japan 2017 along with Indonesia Pavilion by Indonesian Government. Browsing every section through 11 huge halls was a great experience to be updated with the trends on the industry, and we were impressed with all exhibitors’ enthusiasm. In the valuable 3 days, we managed to distribute our magazine to the hands of the exhibitors and visitors.